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IQ Live: Featuring Corrina Owens
Join pharosIQ for another edition of IQ Live, where we connect with the best and brightest in B2B marketing.
This episode we discuss all things ABM with Founder and GTM Advisor Corrina Owens. Across roles with Orum, ResMed, and Pigment to name a few, Corrina details how you can:
- Effectively use direct mail in ABM playbooks
- Activate key accounts amidst competition at trade shows
- Avoid missteps in high-touch event plays
- Identify why your ABM program failed, and how to invest to succeed
About pharosIQ
Better leads shouldn’t cost more. They should perform better.
PharosIQ is a global leader in first-party intent-driven B2B lead generation. With 40+ years of expertise, we transform buyer intelligence into impactful engagements through our proprietary AI ecosystem, connecting vendors with in-market buyers worldwide and accelerating outcomes for sales and marketing teams worldwide.
Get leads that pull your weight – not your budget. Connect with us to learn how.
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