Buyer Intelligence Built on Real Engagement

Data you can use. Campaigns you can activate.

See how buyers behave across individuals, teams, and accounts in real-time.

See buying decisions as they develop

Powered by atlasIQ, our proprietary buyer intelligence engine, pharosIQ helps B2B GTM teams identify and engage buying decisions before they become visible through conventional market signals.

By continuously observing buyer engagement across a closed, owned B2B ecosystem, pharosIQ reveals emerging opportunities, uncovers buying group formation, and activates demand generation programs designed to convert buyer intelligence into pipeline.

What changes when you can actually see how buyers behave?

You understand what buyers are trying to solve  

Explore the real business challenges behind each interaction, so your messaging reflects what actually matters.  

You prioritize the right accounts at the right time 

Identify which accounts are exploring, evaluating, or close to a decision, engaging when behavior shows real momentum.

You see who is driving the buying decision 

Uncover who is leading research, what matters most to them, and how their priorities influence outcomes.  

You see which brands your buyers are actively evaluating

Understand the competitors and categories your market is considering, and where you stand in active buying decisions.

Turn intelligence into action

Use atlasIQ Intelligence within your own technology stack, or let us activate it for you.

A connected view of your
target market

atlasIQ continuously connects buyer engagement across accounts, stakeholders, and business priorities, helping you understand how buying decisions develop and where action is needed.

Accounts

Contacts

Needs

Signals

What our customers are saying