IQ Live: Sophia Agustina

In the inaugural episode of the IQ Live webinar series, CMO Council Advisory Board member and former
Global Brand-to-Demand-to-ABM Strategy lead at IBM Sophia Agustina shares her experience in:

• Transformative projects driving organizational results
• Driving 5X+ YoY performance improvement at IBM
• Key elements of effective GTM strategies
• Incorporating intent data into demand gen and ABM programs
• Developing a customer-centric framework that optimized business outcomes