In the inaugural episode of the IQ Live webinar series, CMO Council Advisory Board member and former
Global Brand-to-Demand-to-ABM Strategy lead at IBM Sophia Agustina shares her experience in:

• Transformative projects driving organizational results
• Driving 5X+ YoY performance improvement at IBM
• Key elements of effective GTM strategies
• Incorporating intent data into demand gen and ABM programs
• Developing a customer-centric framework that optimized business outcomes

Unlock Industry Trends

This Lighthouse Labs Trends Report underscores the pivotal advancements and strategic areas that are
shaping the future of digital business. As the networking landscape continues to evolve, these trends provide
a roadmap for organizations seeking to enhance their operational efficiency, security, scalability, and sustainability.