The pharosIQ signals engine

How it works

The pharosIQ signals engine

The engine behind our predictive audience creation.

Own your audience, don't just buy one.

OUR METHODOLOGY

Creating custom audiences that are as unique as your business, we aggregate the results of activities with down-funnel engagements into our Signal Engine, identifying individual buyers, the products and solutions they are looking to purchase and the content topics and formats they are most likely to engage with.

We even understand what their business needs are.

Diego Martinez

Purchase intent signals

Emily Stewart

Purchase intent signals

Darius Smith

Purchase intent signals

Always-on, vendor agnostic engagement tracking.

Perpetual email newsletters

Our proprietary predictive email delivery technology nurtures audiences across 13million+ newsletters every month. Dispersing content across 650 categories and 10+ buyer personas, we track down-funnel engagements with case studies, pricing guides and even product comparison reports.

Peer Review Engagement

Real down-funnel intelligence

2.5m+ monthly peer review site engagements every month with real reviews written by real users, rather than fake reviews or spam, including engagements with vendor product pages, category pages, and comparison pages.

Confirmed Project Intel

Human-verified intent to purchase

Our global call centers engage with 800,000+ B2B decision makers annually. Through these calls, we verify business needs, budgets, project timings, technology requirements, buying group structure and even pain points they are seeking to address if presented with the right solution.

The AI Signal Engine

Creating audiences from the signals that matter.

We feed the outcomes of all of these activities and engagements into our Signal Engine, identifying down to the individual buyer what products and solutions they are looking to purchase. Transforming these datasets into powerful insights for precision targeting in your pharosIQ campaigns, we ensure accuracy in targeting, increase campaign engagement, and a more significant sales pipeline.

Solutions

With solutions capable of reaching audiences across every stage of the buying cycle, no matter how and where your target buyer likes to engage, we’ve got all angles covered.

B2B Content Syndication

Mobile Enrichment

Programmatic Ads

Direct-to-Desk Mail

Sales Outreach

Custom Events

How it works