Recognition validates pharosIQ’s approach to combining proprietary first-party buyer intelligence, data and AI to improve B2B go-to-market decision-making
pharosIQ, a global B2B demand generation and buyer intelligence company, has been named a winner in the AI in Data & Analytics category at the 2026 Global AI Awards for its entry, “pharosIQ: Powering the Next Generation of AI Driven Market Intelligence.”
The Global AI Awards recognize organizations developing and applying artificial intelligence to create measurable real-world impact across industries. pharosIQ’s win recognizes the company’s approach to a fundamental challenge facing revenue teams: AI can only make useful decisions when it has access to useful evidence.
Through atlasIQ, pharosIQ applies AI to proprietary first-party buyer engagement data captured across its B2B ecosystem. Rather than relying on isolated digital activity or third-party inferences, atlasIQ analyzes observed buyer engagement to surface account activity, contact-level behavior, research topics, buying group dynamics and purchase propensity. This intelligence gives marketing and sales teams greater visibility into how buyers are researching and where buying activity is developing, helping them make better-informed decisions about targeting, prioritization and activation.
“AI is advancing quickly, but the quality of the underlying data remains one of the biggest constraints on what it can actually deliver,” said Anna Eliot, CMO of pharosIQ. “We’ve focused on building intelligence from observed buyer behavior and preserving the context behind why an account, contact or buying group has surfaced. Winning the AI in Data & Analytics category validates that approach and the work our teams have put into making AI commercially useful for B2B organizations.”
In their assessment, the Global AI Awards judges highlighted the shift pharosIQ has made away from traditional intent models, alongside the commercial applicability of atlasIQ and the flexibility of its Data as a Service offering:
“pharosIQ delivers a compelling shift from traditional, noisy intent models to a proprietary, closed-ecosystem approach with atlasIQ. By prioritizing direct behavioral signals over third-party inferences, it significantly elevates accuracy and actionable pipeline growth for B2B revenue teams. The integration flexibility through Data as a Service (DaaS) makes enterprise implementation seamless and scalable. While the system relies heavily on the depth of its closed network, the value proposition to market intelligence is immediate and highly impactful. Overall, this is a strong, forward-thinking application of AI in data and analytics.”
The judges’ assessment reflects a deliberate decision behind the development of atlasIQ: to focus on the evidence AI systems consume, rather than treating the model itself as the source of intelligence.
As B2B organizations increase their use of AI across marketing, sales and revenue operations, that distinction becomes increasingly important. Automated systems inherit the strengths and limitations of the data they receive. When the underlying evidence lacks context or depends heavily on inferred behavior, AI can scale those limitations alongside the decisions it automates.
pharosIQ has built atlasIQ around a different data architecture. It processes observed buyer engagement while retaining the context behind that activity, helping revenue teams understand why an account has surfaced, what buyers are researching, who is involved and how engagement is developing.
Through atlasIQ Intelligence Data as a Service (DaaS), organizations can also bring this intelligence directly into their existing revenue technology, AI initiatives, sales workflows and go-to-market processes rather than adding another standalone platform for teams to manage.
The Global AI Awards win adds to growing industry recognition for pharosIQ’s approach to first-party buyer intelligence and AI, as the company continues to develop atlasIQ and expand how its intelligence can support B2B revenue teams.
To learn more about pharosIQ and atlasIQ, visit pharosIQ.com.
About pharosIQ
pharosIQ is a global B2B demand generation and buyer intelligence company helping marketing and sales teams identify, understand and engage buyers across complex purchase journeys.
Powered by proprietary first-party buyer engagement data and atlasIQ, pharosIQ gives revenue teams visibility into account, contact and buying group behavior while supporting activation across the funnel. Its solutions span buyer intelligence, content syndication, programmatic activation, direct mail, sales development and channel marketing.
About the Global AI Awards
The Global AI Awards recognize organizations developing and delivering artificial intelligence solutions with real-world impact across a range of industries and applications.