atlasIQ Intelligence: B2B Audience Activation
Unlock high-intent B2B audiences
Activate atlasIQ Intelligence directly in your DSP through a private marketplace.
No intermediaries, no modeled guesswork.
Direct access to verified B2B professionals based on real behavioral data.
Powered by atlasIQ
Unlike traditional intent providers, atlasIQ Intelligence is built on observed behavior across a diverse set of engagement sources, continuously structured into usable data for direct integration and activation.
Captures real behavioral signals across channels and interactions
Structures data into contact-level, actionable intelligence
Continuously updates as behavior evolves
A proprietary intelligence system. Built, not bought.
This isn't compiled data. It's engineered intelligence.
Built for teams activating precision B2B media
Demand gen marketers targeting IT buyers
ABM teams focused on finance and ops personas
Media buyers replacing third-party cookie data
Campaign managers targeting hard-to-reach B2B roles
Everything you need to reach the right buyer
Verified B2B Audience Segments
Owned first-party data capturing real research behavior, content engagement, and intent signals. Continuously refreshed for accuracy.
Seamless DSP Activation
Activate via Deal IDs in TTD, DV360, StackAdapt, and other major DSPs through PubMatic — no onboarding required.
Privacy-Safe Identity Resolution
Powered by LiveRamp for secure, scalable matching in cookieless environments without compromising compliance.
Optimized Supply Path
Fewer hops, lower tech fees, and prioritized delivery through direct PMP access.
Transparent, Accountable Inventory
Full visibility into audience composition, performance, and delivery at the deal level.
Data Flow
From first-party data to your DSP
pharosIQ
First-party data
PubMatic
SSP
Your DSP
TTD · DV360 · StackAdapt
Built from pharosIQ first-party intelligence
Custom audience pricing
Audience segments built from atlasIQ first-party behavioral data. Priced based on engagement, scale, and delivery.
Intent-based segments
Target companies actively researching your topics, not modeled lookalikes.
Buying group targeting
Reach full buying committees, not just individual users.
Signal-qualified accounts
Layer engagement signals to prioritize accounts actively in-market.
Custom filters & suppression
Exclude existing customers, active opportunities, or non-ICP accounts.
Pricing is scoped to your program
Audience packages are customized based on segment size, refresh cadence, delivery destination (DSP, MAP, CRM), and signal depth. Work with pharosIQ to define the right structure for your use case.