PHILADELPHIA, Nov. 13, 2018 /PRNewswire/ — MRP, the leading global provider of AI-powered customer acquisition software and services, announced today an expansion to its partnership with TKXS. The partnership will provide TKXS, a B2B technology and data-driven solutions company, with access to MRP Prelytix for its clients in healthcare, agriculture, construction and industrial supply.
“Our partnership with TKXS has helped us to add more value to a wider and more diverse client base, spanning multiple industries. As the partnership grows, the ingestion of additional, vertical-specific third-party data sources will enhance MRP Prelytix’s scoring algorithm and look-alike modeling, as well as its ability to trigger and control messaging across channels, platforms and buyer journey,” said Kevin Cunningham, CEO of MRP. “We help our clients harness the most sophisticated machine learning technology to acquire and retain customers, and we’re proud to extend those capabilities to TKXS clients as well.”
MRP, powered by Kx technology, began its partnership with TKXS in 2017. Collaboration between the two companies has grown steadily, from broad application of predictive analytics to moving into highly specific areas like pharmaceutical orphan drugs, allowing these companies to be highly prescriptive in their marketing.
MRP and TKXS have developed a white-label platform rooted in MRP’s core predictive technology, MRP Prelytix. The platform, TKXS Intent, provides enhanced marketing services and helps clients drive sales by uncovering hidden research behavior and engaging in specific marketing activities to acquire new customers. Moreover, TKXS Intent feeds the company’s specialized inside sales organization to drive quality and efficiency in reaching the right prospects for TKXS clients. Finally, the expanded partnership gives TKXS the ability to buy highly targeted media using the MRP Prelytix DSP and predictive insight platform. This allows TKXS to target companies and accounts at specific locations mapped to research.
“Where we are today would not have occurred without the combination of amazing technology from MRP and the dedication of our account team, who spotted the opportunity to open new channels for our clients and prospects,” said Steve Amedio, TKXS CEO. “When we demo the TKXS Intent Platform, our clients are amazed at the intelligence we can bring to bear to their sales and marketing efforts.”
Learn more about TKXS Intent for healthcare here.
About MRP
MRP provides comprehensive and predictive customer acquisition software and services to some of the world’s leading Fortune 500 companies. Since 2002, clients have relied on MRP to help them achieve their revenue goals by combining cutting-edge predictive analytics with a full suite of account-based marketing services to acquire new customers, faster. MRP has 10 offices, 550 employees and covers over 100 countries around the globe.
About TKXS
A B2B technology and data-driven solutions company, TKXS provides data collection, data science, technology and data-enabled marketing and incentive management capabilities to the agriculture, healthcare, construction and industrial supply industries. With an unparalleled combination of industry breadth, depth and trust, TKXS delivers bottom line results for global B2B marketers. The company was created as part of a 2018 merger between Charlotte-based Technekes LLC (founded in 2000) and Raleigh-based XSInc (founded in 1998).
About Kx
Kx is a division of FD, a global technology provider with 20 years of experience working with some of the world’s largest finance, technology, retail, pharma, manufacturing and energy institutions. Kx technology, incorporating the kdb+ times series database, is a leader in high-performance, in-memory computing, streaming analytics and operational intelligence. Kx delivers the best possible performance and flexibility for high-volume, data-intensive analytics and applications across multiple industries, including sales and marketing as evidenced by MRP’s predictive analytics model.
For more information about Kx please visit www.kx.com. For general inquiries, write to info@kx.com.
Kx and MRP are subsidiaries of First Derivatives plc (FD), a global supplier of software and consulting services. The Group operates from 14 offices across Europe, North America and Asia Pacific, including its headquarters in Newry, and employs more than 2,400 people worldwide.
