PHILADELPHIA, September 12, 2024— pharosIQ, the leading global provider of “intent-to-purchase” signal-driven lead generation solutions, is proud to announce the appointment of Jeff Rokuskie as the company’s interim Chief Executive Officer (CEO), effective immediately. This strategic leadership change is part of pharosIQ’s continued commitment to innovation, and driving the next phase of its growth to capitalize on surging market demand.
With over two decades of leadership experience, Rokuskie has served as the company’s Chief Financial and Operating Officer since 2023 and played a pivotal role in the creation of the new company, following the merger of the two companies CONTENTgine and MRP. Prior to joining MRP as SVP of Finance in 2020, Rokuskie spent 12 years at Merck KGaA as Head of Finance and Treasurer America’s for the Performance Materials division, supporting several M&A deals, driving significant improvements in working capital, and playing an essential role in transforming the company’s ERP landscape.
As interim CEO, Rokuskie will lead pharosIQ through its next chapter of innovation, focusing on enhancing the company’s market position and expanding its product offerings to meet the evolving needs of global clients.
“I am honored to take the helm at pharosIQ and work alongside a team that is redefining the future of the B2B sales and marketing,” said Rokuskie. “I look forward to building on the company’s strong foundation of innovation and customer focus as we continue to deliver solutions that empower businesses to thrive in an increasingly competitive digital landscape.”
Positioning for Future Growth
In addition to Jeff Rokuskie’s appointment, pharosIQ is implementing several key changes to support its long-term growth strategy. Gurdeep Chimni, will assume the role of Chairman of the Board, providing strategic oversight and governance, working closely with pharosIQ’s leadership team to ensure the company’s long-term success. Chris Rack, former Chief Executive Officer, is now taking on the role of an advisor, where he will continue to share his wealth of industry expertise and thought leadership.
Commitment to Innovation and Growth
These leadership appointments and structural changes reflect pharosIQ’s ongoing commitment to staying at the forefront of marketing technology innovation. The company remains focused on advancing its AI-driven demand generation solutions, positioning itself as the go-to provider for businesses looking to optimize their digital marketing efforts and maximize ROI.
