pharosIQ Recognized for Innovation within AI-Driven B2B Marketing and Demand Generation.
PHILADELPHIA — February 20, 2025 – pharosIQ has been recognized for its cutting-edge innovations, winning ‘Best First-Party Data Strategy’ at the prestigious 2024 Digiday Europe Awards. This award underscores pharosIQ’s leadership in marketing technology, reaffirming its role in revolutionizing B2B demand generation through AI-driven first-party data strategies.
The 2024 Digiday Europe Awards celebrate companies pioneering advancements in omnichannel marketing, first-party data strategies, and AI-powered audience engagement. Winners share a common commitment to enhancing user experiences and driving measurable results through transformative technology and campaigns. pharosIQ’s recognition in this elite category highlights its ability to create impactful, data-driven marketing solutions that help brands reach and engage their most valuable audiences.
“This recognition highlights our dedication to equipping sales and marketing teams with the tools necessary to engage the right audiences at the right time—delivering precision, relevance, and scalable impact throughout the buyer journey,” said Michael McGoldrick, Global Vice President of Marketing at pharosIQ. “By focusing on deep intent signals and full-funnel engagement, we help brands outperform competitors who rely solely on top-of-funnel intent.”
pharosIQ’s proprietary AI ecosystem and first-party audience engagement data enable B2B sales and marketing teams to build a predictable revenue pipeline. Its advanced intent signal technologies and intelligent delivery infrastructure accelerate the development of next-generation down-funnel buying signal data products, powering a new class of demand creation and targeting solutions that maximize engagement and conversion.
This recognition marks yet another milestone for pharosIQ, further solidifying its status as an industry leader in B2B sales and marketing technology. As the company continues to push boundaries, the Digiday Europe Award serves as a testament to its forward-thinking approach, technological excellence, and market impact.
About pharosIQ
pharosIQ is a global leader in first-party intent-driven lead generation solutions, delivering essential insights and demand for B2B organizations’ sales and marketing success. With over four decades of expertise, pharosIQ converts buyer intelligence into impactful engagements, driving global revenue efficiently for many of the world’s most recognizable organizations. Powered by first-party audience engagement data and its proprietary AI ecosystem, pharosIQ connects B2B technology and service vendors with in-market buyers, transforming sales and marketing strategies worldwide. For more information visit pharosIQ.com
