Case Study
Cisco Integrated Channel Program Exceeds Pipeline Expectations with IQengage & IQenablement
The Challenge
Cisco required a scalable, integrated channel execution program for partners needing a more drilled-down, segment-focused approach, such as Commercial, Small Business and GovEd.
The Solution
With pharosIQ, Cisco launched an integrated demand generation strategy to target their ABM accounts and nurture them to a sales-ready stage with IQengage and IQdirect.
The Results
Using IQenablement, Cisco was able to provide a personalized 1:1 partner engagement program with at minimum 3+ touches per quarter, per partner with lead navigation, generating over $700m in estimated pipeline across segments and almost 6k leads.
IQenablement: Channel Marketing Solutions
Quarterly Display Impressions
0
K
Leads Delivered
1
Total Estimated Pipeline
0
m+
There are few programs in existence that so fully enable partners to be the drivers of their own marketing destiny without having to call “shotgun”.
Shift to Audience-Led Demand Generation
Align more partners like Cisco with pharosIQ precision down-funnel targeting and solutions.