Case Study
SAP empowers ABM Strategy with pharosIQ down-funnel signals
The Challenge
SAP needed to optimize its intent-driven targeting models to provide insights into which accounts to prioritize for highly personalized and timely ABM sales and marketing outreach campaigns.
The Solution
With pharosIQ, SAP Intelligent Enterprise Solutions was able to unite global teams across product lines to deliver precise personalized messaging to key decision makers within its target accounts with IQconvert.
The Results
pharosIQ enabled SAP to drill down to identify building locations, buying teams, and even specific individuals who are likely buyers of its products and solutions. Resulting in a 400% increase in target buyer response.
IQconvert: Sales Outreach
Increase in ABM Program Engagement
1
%
With pharosIQ, the decision-makers self-select and become GDPR compliant, which is a major milestone. We can then establish a meaningful conversation that produces high-quality leads.
Shift to Signal-driven Lead Generation
Drive more pipeline like SAP with pharosIQ precision down-funnel targeting and solutions.