Accelerate pipeline creation with direct-to-desk mail
Combined in-market buying signals and direct mail to reach your target decision-makers with a unique turn-key demand generation experience.
Turn typical brand creative into unforgettable direct mailers that convert.
Build highly differentiated and tailor-made campaigns with 1st-party data, custom incentive offers, and high-converting direct mail design, optimized to drive down-funnel action.
We’ve spent over two decades building and refining our first-party audiences, giving us unparalleled insights and precision targeting that go far beyond generic third-party data.
Own your audience, don't just buy one.
OUR METHODOLOGY
Creating custom audiences that are as unique as your business, we aggregate the results of activities with down-funnel engagements into our Signal Engine, identifying individual buyers, the products and solutions they are looking to purchase and the content topics and formats they are most likely to engage with.
We even understand what their business needs are.
Rajesh Nair
- Chief Operations Officer
- r.nair@sosoar.com
- 553.893.7721
Purchase intent signals
- Visiting multiple cloud providers
- Active cloud newsletter engagement
- Reviewing peer feedback
- Verified project & timeline
Li Hua
- Director of Operations
- li.hua@diorans.com
- 773.297.8751
Purchase intent signals
- Visiting ERP websites
- New subscriber to ERP newsletter
- Visiting ERP peer reviews
- Verified project & needs
Jessica Flynn
- Head of Digital Marketing
- j.flynn@heodima.com
- 415.937.2136
Purchase intent signals
- Researching creative tools
- Active creative newsletter engagement
- Comparing peer reviews
- Verified project & budget
Gain instant campaign momentum and fast-track deals with direct-to-desk mail.
Signal engine targeting
- Insights prioritize target accounts and contacts at those accounts whose signals are in-market now.
One-stop-creative
- pharosIQ’s internal creative and direct mail experts develope your assets and campaign strategy.
Campaign go-live
- Your target prospects interact with the mailer and associated digital campaign, self-profiling and requesting meetings.
No-fuss sales meetings
- The pharosIQ meeting managers follow up to confirm prospect fit and timeline before handoff.
IQdirect goes beyond just sending a flashy mailer – it offers flexible options like including customized gift cards and high-impact dimensional pieces.
Targeted Engagement: Reach decision-makers who are deeper into their buying journey through both digital and direct mail channels.
Enhanced Interactions: Offer prospects opportunities to engage through digital surveys, demos, or schedule sales calls, making outreach more effective.
Customizable Incentives: Increase engagement with flexible options like gift cards or tailored incentives.
Exceptional ROI: Achieve up to 10x return on your pipeline investment, driving substantial growth for your business.
Customer Success Story
Veeam Exceeds Pipeline Expectations with IQdirect
With pharosIQ, Veeam launched an integrated demand generation strategy to target their ABM accounts and nurture them to a sales-ready stage with direct-to-desk mailers through IQdirect and direct follow up with IQconvert.
