PHILADELPHIA — August 19, 2024 – MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales, and advertising technology industry, today announced that pharosIQ has been awarded “Best Content Performance Management Solution” in the seventh annual MarTech Breakthrough Awards program.
pharosIQ’s intelligence platform atlasIQ, grants customers direct access to pharosIQ’s exclusive, proprietary contact-level intent data, offering in-depth insights into the behaviors of highly valuable first-party audiences. Powered by this first-party audience engagement data, pharosIQ drives audience attraction and nurturing by analyzing over 13 million monthly down-funnel content engagements with the world’s largest B2B vendor content library.
The platform deciphers personalized content consumption patterns of millions of professionals, enabling the creation of smarter target account lists, higher-performing content, and enhanced prospect engagement. Aggregating this critical information alongside its’ millions of monthly peer review engagements and confirmed project intel from over 800,000 B2B decision makers, pharosIQ empowers B2B sales and marketing teams to precisely identify and engage the right buyers with the highest propensity to make a purchase, ultimately driving significantly improved outcomes.
“We are very proud to be recognized again by Martech Breakthrough Awards for our leadership in sales and marketing,” said pharosIQ CEO Chris Rack. “To us, this recognition reflects the significant outcomes that our clients see when they leverage pharosIQ’s unique combination of proprietary intent-to-purchase data and predictive audience creation capabilities. By gaining deep insights into these buyers’ content engagement behaviors, pharosIQ powers more efficient and effective marketing and sales strategies for clients worldwide.”
The mission of the MarTech Breakthrough Awards is to honor excellence and recognize innovation, hard work, and success in a range of marketing, sales, and advertising technology-related categories, including marketing automation, market research and customer experience, AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing and many more.
About the MarTech Breakthrough Awards
Part of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the MarTech Breakthrough Awards program is devoted to honoring excellence in marketing, ad, and sales technology companies, products, and people. The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing automation, AdTech, SalesTech, marketing analytics, CRM, content and social marketing, website, SEM, mobile marketing, and more. For more information, visit MarTechBreakthrough.com.
About pharosIQ
pharosIQ is a leading global provider of “intent-to-purchase” signal-driven lead generation solutions, delivering essential insights and demand for B2B organizations’ sales and marketing success. With over four decades of expertise, pharosIQ converts proprietary intelligence into impactful engagements, driving global revenue efficiently. Powered by first-party audience engagement data, pharosIQ connects B2B software and services vendors with in-market buyers, transforming sales and marketing strategies worldwide. For more information visit pharosIQ.com
Media Contact
Anna Eliot, Chief Marketing Officer
+1 (773) 294-4564
aeliot@pharosiq.com
