OUR SOLUTION

From resellers to global system integrators, and from partner-led demand generation to collaborative ABM strategies, maximize every opportunity to drive growth and engagement.

We’ve spent over two decades building and refining our first-party audiences, giving us unparalleled insights and precision targeting that go far beyond generic third-party data.

Activate your key channels within our global ecosystem.

OUR SERVICES

pharosIQ deliver tailored channel marketing services that empower your business to connect with the right partners, refine your joint go-to-market strategy, generate better leads that convert into partner pipeline, and grow and engage your ecosystem.

To Partner:

Unify your partners into a potent global salesforce for your brand:

Engage sales on conversion, nurture & funnel progression of marketing leads.
Drive ROI through sales accountability.
Pipeline & lead progression via client CRM.

Through Partner:

Through channel marketing solutions partners love:

Target market consultation.
Enable partners to use MDF & execute self-service marketing.
Partner portal management and adoption.

With Partner:

Partner experiences that foster sustainable channel growth:

Leverage partner portal to activate MDF.
Create activities & claims on the partner’s behalf for reimbursement.
Partner kick-off & wrap-up support.

Customer Success Story

Cisco Integrated Channel Program Exceeds Expectations with IQenablement

With pharosIQ, Cisco launched a dynamic integrated demand generation strategy combining display advertising, direct-to-desk mail and channel enablement to identify in-market buyers and nurture them to a sales-ready stage.