Engagement-led, demand-driven B2B syndication.
Drive engagement and brand affinity while reducing acquisition costs with high performing content syndication.
Run content syndication campaigns that drive audiences – not just leads.
Do more with your content than just share it. We align your content with our already engaged audiences, distributing assets your ideal customers actually want to consume.
We’ve spent over two decades building and refining our first-party audiences, giving us unparalleled insights and precision targeting that go far beyond generic third-party data.
Own your audience, don't just buy one.
OUR METHODOLOGY
Creating custom audiences that are as unique as your business, we aggregate the results of activities with down-funnel engagements into our Signal Engine, identifying individual buyers, the products and solutions they are looking to purchase and the content topics and formats they are most likely to engage with.
We even understand what their business needs are.
Rajesh Nair
- Chief Operations Officer
- r.nair@sosoar.com
- 553.893.7721
Purchase intent signals
- Visiting multiple cloud providers
- Active cloud newsletter engagement
- Reviewing peer feedback
- Verified project & timeline
Li Hua
- Director of Operations
- li.hua@diorans.com
- 773.297.8751
Purchase intent signals
- Visiting ERP websites
- New subscriber to ERP newsletter
- Visiting ERP peer reviews
- Verified project & needs
Jessica Flynn
- Head of Digital Marketing
- j.flynn@heodima.com
- 415.937.2136
Purchase intent signals
- Researching creative tools
- Active creative newsletter engagement
- Comparing peer reviews
- Verified project & budget
Strategic content placement tailored to your unique audience.
OUR SERVICES
 Our team handles all aspects, from audience creation to placement and distribution, through to campaign management and quality assurance. All so you can see more revenue from content syndication while spending less time on it.
Build forecastable pipeline
Guaranteed campaign pacing and account matching ensure accurate marketing and sales qualified lead flow.
Reach new audiences
Access new markets and reach deeper into your target accounts to increase brand awareness and sales deals.
Stay ahead of the competition
Fill your sales and marketing pipeline with accounts and contacts that are showing intent to purchase before your competition.
Customer Success Story
LexisNexis Generates $1m in Pipeline with IQsyndicate
With pharosIQ, LexisNexis launched a dynamic integrated demand generation strategy combining content syndication and direct-to-desk mail to identify in-market buyers and nurture them to a sales-ready stage using IQsyndicate and IQdirect.
